Design - Event Logo
- Sheau Teng
- Sep 18, 2016
- 2 min read
After 2 days of struggle, our event logo is born.
As my diploma lecturer always remind me about the real purpose of a logo, I decided to keep my logo design clean and simple in order to be recognizable, timeless, and versatile. There is quite many famous brand in market achieve this by creating simple design, such as Facebook, Nikon, Apple, Nike and so on.
I have done few series of designs and show to my group members through Facebook Messenger on the last Saturday (17/9). They maybe just a slightly differences, such as the font types, the color and the arrangements of the elements. Check them out at the images below!
They satisfied with the simplicity of the logo design and again a hard time to make decision. Thus, I asked them to give me a vote by coming Monday (18/9) and finally they all tend to like the first middle logo in white base (which is the logo below).
——Logo Idea
Let talk about the logo! I want something simple and significant for our event logo as what I mentioned earlier. I choose to only use one color for the logo to minimize the color used which allow it easily match with other publicity materials. The white color is choose to be our main color because it represent the purity and cleanliness which match with our project's aims. As opposed to black, I believed that white usually has a positive connotation.
I made the title of our project into transparent which bring the meaning of lead public to look through the surface, instead of judge anything by their cover. Below the title, there is a vector which is the combination of diamond and shirt. I tend to delivery the message that every unwanted fashion textile can be valuable and all of these is depend on the behavior of human beings, while the little diamond shapes next to it are a kind of illusion of unwanted fashion textile. Overall, you may find this logo is seen like a shirt label.
Hope you like it as I do!
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