Research Portfolio 1 - Event Logo

My Deliverables:

1. Event Logo

2. Program Book

3. Recruitment Poster

4. Invitation Card

5. Infographic

3 Research Portfolio: Event Logo

Below are examples of logo for sustainable fashion I have researched. My aim is to have the simple logo which is recognizable for audience and easily match with other publicity materials.

1 | Sustainable Fashion Academy

Sustainable Fashion Academy is a non-profit organisation at Stockholm, Sweden which partner with many leading brands and retailers. It provides training and support to brands and retailers, from the decision markers to the sustainability specialists since year 2008.

The logo uses simple flat circles to create a button vector. It make people link to fashion at their first sight easily. The thin font offer the minimalist and elegant feels to design. Since the stroke of the font is so small, it can only really be used in large size, such as header work on promotional materials. Thus, thin font do not tend to scale down well for logo design. It make use of only 1 color, which is white to enhance the elegant and clean image for the organization.

Website: http://www.sustainablefashionacademy.org/

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2| Centre for Sustainable Fashion

Centre for Sustainable Fashion is a research centre of the University of the Arts London which under the London College of Fashion. It was established in 2008 by Dily Williams. Their mission is use fashion to lead change, build a sustainable future and improve our living way. They are actively supported by other key change-makers from fashion and beyond.

The vector for its logo was created with basic shapes, which show simplicity and did not draw away the attention on the title. It seen like a diamond with different cuts which bring the meaning of endeavor and challenge to look at different perspective and voice out for change. The choice of hot pink for its outline is relates to unconditional love and understanding, and the giving and receiving of nurturing. The use of rounded corner font in grey is easy on eyes for audience because they take less cognitive effort to visually process.

Quality Statement

We will include the diamond vector as our design element as it brings a such amazing meaning at the back. To avoid copyright issue, I will redesign it and add in the element that stand out for our fashion theme, such as shirt symbol to enhance the instant public recognition.

Website: http://sustainable-fashion.com/

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3| CULT

CULT is a monthly ethical lifestyle market based in Phnom Penh, which started by 2 French ladies. It allows the Cambodia's ethical fashion and lifestyle brands to present their latest trends, from fashion to accessories and beauty. They are tend to promoting an ethical and sustainable lifestyle with products that are made with love in their country.

When it comes down to the best logos, they all share one thing in common: logo simplicity. Logo simplicity usually results in a one-color simple design that is easily readable. The logo of CULT achieved this strategy by using combination of different size and scale rectangles in white color. The bold font is a catchy style to put on a logo. However, there is lack of an element that make audience link it to the theme of sustainable living. All in all, this logo is also simple and scale-able enough for any size to put on promotional materials.

Quality Statement

We want to include few elements of these logos in our design. We will only utilize one color in the design, which is white to represent the purity and cleanliness which match with our project's aims. We will also include the eye-catching, bold fonts in our logo.

Website: https://www.facebook.com/CULT.p.p/

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