Research Portfolio 2 - Program Booklet
- Sheau Teng
- Oct 2, 2016
- 3 min read
My Deliverables:
1. Event Logo
2. Program Booklet
3. Recruitment Poster
4. Invitation Card
5. Infographic
3 Research Portfolio: Program Booklet
Below are examples of program booklet that I have researched. My aim is to come out an informative program booklet which clean and elegant.
1 | Georgetown Festival
The Georgetown Festival is a month-long celebration of arts, culture, heritage and community in Penang. It is an annual event that started in 2010. Each year, there is over hundreds wonderful performances and activities which attract thousands of visitors.
The program booklet above is their design for the year 2016 by Joe Sidek Productions. The designer brave enough to allow using of bright and vibrant colors, such as red and yellow to shine through in this booklet design. Although its cover page is simple enough, the paint font and the yellow paint drop design have successfully drawn peoples' attention and match with their theme. It included a lots related photos to let the audience have a depth understanding of their activities. In addition, the content of this booklet is well organized, but sometimes the distance between paragraphs is too small and it may hard for elder people to view.
Quality Statement
We will apply vibrant color scheme for our program booklet to attract the audience's attention. However, we will avoid to use so much bright colors to avoid the complexity in colors and too sharp to look at. We also find the layout for programs part has good alignment for both of the text and picture that enable a better readability.
2 | Saskatchewan Jazz Festival
This is the program booklet design for 25th anniversary campaign of The Saskatchewan Jazz Festival. It is an annual event which attracts more than 85,000 visitors for more than a week of outdoor music, food and celebration.
With a black background, the yellow and white words tend to stand out more onto to background than with other colored. There is no doubt that yellow on black is a good combination. The yellow is the color of sunshine. It’s associated with joy, happiness, intellect, and energy which can easily attract their target audience, youths. The layout of the whole booklet is creative and neat, while the related photos enhance the visual sense of audience. All the photos in this booklet are grey to avoid it getting messy by include too much color.
Quality Statement
We will use the black-yellow color scheme for our design as it is fit with our theme color and is the best visible contrast to be eye-catchy. We also find the smartly use of grey photos is a good idea to avoid complexity in colors and take into consideration of our design. We would use similar layout as this design to have creative yet neat pages.
3 | Perth International Arts Festival
The Perth International Arts Festival is an annual arts festival of the highest international quality which founded in 1953 by The University of Western Australia. It is the longest running international arts celebration in Australia. This festival successfully connects with more than 500,000 people every year in Perth and the Great Southern.
The word 'PIAF' is the short form of the Perth International Arts Festival which with the paint font style immediately lead people to the theme of art. The black background with a bit shining paint brush enhance the artistic and mysterious feel of the design. However, the title of the contents are not really matching well with the feeling of the cover page design. The font style is quite boring and formal, and the color use for the design is unattractive. Besides that, the layout is almost the same throughout the whole booklet.
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